Items where Subject is "C > Customer relations"

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Group by: Creators | Item Type
Number of items at this level: 10.

Article

Akkermans, H and Voss, C A (2013) Service bullwhip effect. International Journal of Operations and Production Management, 33 (6). pp. 765-788. ISSN 0144-3577

Ascarza, E, Netzer, O and Hardie, B G S (2018) Some customers would rather leave without saying goodbye. Marketing Science, 37 (1). pp. 54-77. ISSN 0732-2399 OPEN ACCESS

Birge, J R, Parker, R P, Wu, M X and Yang, S A (2017) When customers anticipate liquidation sales: managing operations under financial distress. Manufacturing and Service Operations Management, 19 (4). pp. 657-673. ISSN 1523-4614 OPEN ACCESS

Fader, P S, Hardie, B G S, Liu, Y, Davin, J and Stennburgh, T (2018) "How to project customer retention" revisited: the role of duration dependence. Journal of Interactive Marketing, 43 (August). pp. 1-16. ISSN 1094-9968

Hardie, B G S, Ascarza, E, Neslin, S A, Netzer, O, Anderson, Z, Fader, P S, Gupta, S, Lemmens, A, Libai, B, Neal, D, Provost, F and Schrift, R (2018) In pursuit of enhanced customer retention management: review, key issues, and future directions. Customer Needs and Solutions, 5 (1-2). pp. 65-81. ISSN 2196-291X OPEN ACCESS

Hung, Y-C, Zheng, X, Carlson, J and Giurge, L (2017) The weight of the saddened soul: the bidrectionality between physical heaviness and sadness and its implications for sensory marketing. Journal of Marketing Management, 33 (11-12). pp. 917-941. ISSN 0267-257X

Lariviere, B, Bowen, D, Andreassen, T W, Kunz, W, Sirianni, N J, Voss, C A, Wünderlich, N V and Keyser, A D (2017) “Service Encounter 2.0”: an investigation into the roles of technology, employees and customers. Journal of Business Research, 79. pp. 238-246. ISSN 0148-2963 OPEN ACCESS

McCarthy, D, Fader, P S and Hardie, B G S (2017) Valuing subscription-based businesses using publicly disclosed customer data. Journal of Marketing, 81 (1). pp. 17-35. ISSN 0022-2429 OPEN ACCESS

Conference proceeding

Kapacinskaite, A and Cunningham, C M (2019) Experimenting strategically: inter-firm relationships and “in the field” innovation. [Conference proceeding]

Book

Mullins, J (2014) The customer-funded business: start, finance, or grow your company with your customers’ cash. Wiley, Hoboken, NJ. ISBN 9781118878859

This list was generated on Mon Jan 20 01:03:06 2020 GMT.