How reliable are neuromarketers' measures of advertising effectiveness?

Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

Official URL: http://www.journalofadvertisingresearch.com/conten...

DOI: https://doi.org/10.2501/JAR-55-2-176-191

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Item Type:	Article
Subject Areas:	Marketing
Additional Information:	Awarded the prize of Best Academic Paper in the Journal of Advertising Research, 2015
Date Deposited:	02 Mar 2016 18:51
Subjects:	Advertising Statistical evaluation
Last Modified:	17 Dec 2024 01:47
URI:	https://lbsresearch.london.edu/id/eprint/100

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