How reliable are neuromarketers' measures of advertising effectiveness?

Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

More Details

Item Type: Article
Subject Areas: Marketing
Additional Information:

Awarded the prize of Best Academic Paper in the Journal of Advertising Research, 2015

Date Deposited: 02 Mar 2016 18:51
Subjects: Advertising
Statistical evaluation
Last Modified: 03 Nov 2024 01:44
URI: https://lbsresearch.london.edu/id/eprint/100
More

Export and Share


Download

Full text not available from this repository.

Statistics

Altmetrics
View details on Dimensions' website

Downloads from LBS Research Online

View details

Actions (login required)

Edit Item Edit Item