Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499
Official URL: http://www.journalofadvertisingresearch.com/conten...
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| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Additional Information: |
Awarded the prize of Best Academic Paper in the Journal of Advertising Research, 2015 |
| Date Deposited: | 02 Mar 2016 18:51 |
| Subjects: |
Advertising Statistical evaluation |
| Last Modified: | 17 Dec 2024 01:47 |
| URI: | https://lbsresearch.london.edu/id/eprint/100 |
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