Passing the buck to the wealthier: egocentric judgments of financial resources influence donation obligations

Berman, J Z, Bhattacharjee, A, Small, D and Zauberman, G (2016) Passing the buck to the wealthier: egocentric judgments of financial resources influence donation obligations. [Conference proceeding]

Abstract

How much should someone donate to charity? Consumers believe that others who earn more than they do have more spare financial resources—and thereby should donate more to charity—than what those higher earners evaluate for themselves. Across all income levels, people pass donation obligations to wealthier others