Consumers’ reliance on imagination moderates the effect of information on anticipated satisfaction

Franssens, S and Botti, S (2016) Consumers’ reliance on imagination moderates the effect of information on anticipated satisfaction. [Conference proceeding]

Abstract

Information positively affects consumers’ anticipated satisfaction with experiences. We predicted that consumers derive a sense of control from fantasizing about upcoming experiences and therefore have a lower need for information. Three experiments indeed show that the positive effect of information on anticipated satisfaction decreases for consumers with an imaginative mind-set.