How do firms make money selling digital goods online?

Lambrecht, A, Goldfarb, A, Bonatti, A, Ghose, A, Goldstein, D, Lewis, R, Rao, A, Sahni, N and Yao, S (2014) How do firms make money selling digital goods online? Marketing Letters, 25 (3). pp. 331-341. ISSN 0923-0645

Official URL: https://link.springer.com/article/10.1007%2Fs11002...

DOI: https://doi.org/10.1007/s11002-014-9310-5

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Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	02 Mar 2016 18:51
Last Modified:	22 Dec 2024 03:00
URI:	https://lbsresearch.london.edu/id/eprint/20

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