How do firms make money selling digital goods online?

Lambrecht, A, Goldfarb, A, Bonatti, A, Ghose, A, Goldstein, D, Lewis, R, Rao, A, Sahni, N and Yao, S (2014) How do firms make money selling digital goods online? Marketing Letters, 25 (3). pp. 331-341. ISSN 0923-0645

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 02 Mar 2016 18:51
Last Modified: 17 Apr 2024 01:26
URI: https://lbsresearch.london.edu/id/eprint/20
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