How Incumbents Survive and Thrive

Birkinshaw, J (2022) How Incumbents Survive and Thrive. Harvard Business Review, 100 (1-2). pp. 36-42. ISSN 0017-8012

Abstract

Research on the world’s biggest companies shows that digital disruption is less destructive than you might think.

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Item Type: Article
Subject Areas: Strategy and Entrepreneurship
Date Deposited: 07 Dec 2022 11:25
Last Modified: 07 Dec 2022 12:40
URI: https://lbsresearch.london.edu/id/eprint/2732
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