How Incumbents Survive and Thrive

Birkinshaw, J (2022) How Incumbents Survive and Thrive. Harvard Business Review, 100 (1-2). pp. 36-42. ISSN 0017-8012

Research on the world’s biggest companies shows that digital disruption is less destructive than you might think.

Item Type:	Article
Subject Areas:	Strategy and Entrepreneurship
Date Deposited:	07 Dec 2022 11:25
Last Modified:	07 Dec 2022 12:40
URI:	https://lbsresearch.london.edu/id/eprint/2732

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