Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.
Official URL: https://www.worldscientific.com/doi/10.1142/978981...
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| Item Type: | Book Section |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 04 Jul 2023 14:20 |
| Last Modified: | 26 Mar 2024 01:02 |
| URI: | https://lbsresearch.london.edu/id/eprint/2934 |
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