Field Experiments

Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.

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Item Type: Book Section
Subject Areas: Marketing
Date Deposited: 04 Jul 2023 14:20
Last Modified: 19 Jul 2023 00:39
URI: https://lbsresearch.london.edu/id/eprint/2934
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