Stochastic Models of Buyer Behavior

Fader, Peter S., Hardie, B G S and Sen, Subrata (2023) Stochastic Models of Buyer Behavior. In: The History of Marketing Science. World Scientific, pp. 199-251. ISBN 9789811272233 (In Press)

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Item Type: Book Section
Subject Areas: Marketing
Date Deposited: 07 Jul 2023 08:41
Last Modified: 26 Mar 2024 01:02
URI: https://lbsresearch.london.edu/id/eprint/2935
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