Fader, Peter S., Hardie, B G S and Sen, Subrata (2023) Stochastic Models of Buyer Behavior. In: The History of Marketing Science. World Scientific, pp. 199-251. ISBN 9789811272233 (In Press)
Official URL: https://www.worldscientific.com/worldscibooks/10.1...
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| Item Type: | Book Section |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 07 Jul 2023 08:41 |
| Last Modified: | 26 Mar 2024 01:02 |
| URI: | https://lbsresearch.london.edu/id/eprint/2935 |
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