Consumer Loyalty Marketing in Repeat-Purchase Markets

Uncles, M D, Dowling, G, Hammond, K A and Maneresi, A (1998) Consumer Loyalty Marketing in Repeat-Purchase Markets. Working Paper. London Business School Centre for Marketing Working Paper.

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Item Type: Monograph (Working Paper)
Subject Areas: Marketing
Date Deposited: 05 Sep 2023 15:00
Last Modified: 23 Sep 2023 07:24
URI: https://lbsresearch.london.edu/id/eprint/3078
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