Competitive response to radical product innovations

Chandy, R, Aboulnasr, K, Narasimhan, O and Blair, E (2008) Competitive response to radical product innovations. Journal of Marketing, 72 (3). pp. 94-110. ISSN 0022-2429

Official URL: https://journals.sagepub.com/doi/full/10.1509/JMKG...

DOI: https://doi.org/10.1509/jmkg.72.3.094

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Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	17 May 2016 11:55
Last Modified:	01 Oct 2024 12:16
URI:	https://lbsresearch.london.edu/id/eprint/319

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