Lambrecht, A, Seim, K and Tucker, C E (2011) Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage. Marketing Science, 30 (2). pp. 355-367. ISSN 0732-2399
Official URL: http://pubsonline.informs.org/doi/10.1287/mksc.110...
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| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 17 May 2016 11:55 |
| Last Modified: | 27 Feb 2025 12:36 |
| URI: | https://lbsresearch.london.edu/id/eprint/327 |
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