Customer-base analysis in a discrete-time noncontractual setting

Hardie, B G S, Fader, P S and Shang, J (2010) Customer-base analysis in a discrete-time noncontractual setting. Marketing Science, 29 (6). pp. 1086-1108. ISSN 0732-2399

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 21 Nov 2024 02:23
URI: https://lbsresearch.london.edu/id/eprint/338
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