Customer-base analysis in a discrete-time noncontractual setting

Hardie, B G S, Fader, P S and Shang, J (2010) Customer-base analysis in a discrete-time noncontractual setting. Marketing Science, 29 (6). pp. 1086-1108. ISSN 0732-2399

Official URL: http://pubsonline.informs.org/doi/abs/

DOI: https://doi.org/10.1287/mksc.1100.0580

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Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	17 May 2016 11:55
Last Modified:	17 Jul 2024 01:21
URI:	https://lbsresearch.london.edu/id/eprint/338

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