Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity

Hardie, B G S and Fader, P S (2010) Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29 (1). pp. 85-93. ISSN 0732-2399

Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...

DOI: https://doi.org/10.1287/mksc.1080.0482

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Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	17 May 2016 11:55
Last Modified:	05 Nov 2024 03:10
URI:	https://lbsresearch.london.edu/id/eprint/339

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