Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity

Hardie, B G S and Fader, P S (2010) Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29 (1). pp. 85-93. ISSN 0732-2399

Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...

DOI: https://doi.org/10.1287/mksc.1080.0482

More Details

[error in script]

Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	17 May 2016 11:55
Last Modified:	16 Apr 2024 01:55
URI:	https://lbsresearch.london.edu/id/eprint/339

[error in script] More

Export and Share

Download

Full text not available from this repository.

Statistics

Altmetrics

View details on Dimensions' website

Downloads from LBS Research Online

View details

Actions (login required)

Edit Item