Hardie, B G S and Fader, P S (2010) Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29 (1). pp. 85-93. ISSN 0732-2399
Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...
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| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 17 May 2016 11:55 |
| Last Modified: | 27 Feb 2025 12:41 |
| URI: | https://lbsresearch.london.edu/id/eprint/339 |
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