Hardie, B G S and Fader, P S (2010) Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29 (1). pp. 85-93. ISSN 0732-2399
Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...
More Details
Item Type: | Article |
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Subject Areas: | Marketing |
Date Deposited: | 17 May 2016 11:55 |
Last Modified: | 21 Nov 2024 03:03 |
URI: | https://lbsresearch.london.edu/id/eprint/339 |