Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways

Roberts, J H, Danaher, P, Roberts, K and Simpson, A (2011) Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 0732-2399

Official URL: http://pubsonline.informs.org/doi/10.1287/mksc.110...

DOI: https://doi.org/10.1287/mksc.1100.0619

More Details

Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	17 May 2016 11:55
Last Modified:	21 Nov 2024 03:04
URI:	https://lbsresearch.london.edu/id/eprint/345

Download

Full text not available from this repository.

Statistics

Altmetrics

View details on Dimensions' website

Downloads from LBS Research Online

View details

Actions (login required)

Edit Item