Roberts, J H, Danaher, P, Roberts, K and Simpson, A (2011) Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 0732-2399
Official URL: http://pubsonline.informs.org/doi/10.1287/mksc.110...
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| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 17 May 2016 11:55 |
| Last Modified: | 22 Dec 2024 02:44 |
| URI: | https://lbsresearch.london.edu/id/eprint/345 |
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