Hardie, B G S, Kinshuk, J and Fader, P S (2011) New perspectives on customer 'death' using a generalization of the Pareto/NBD model. Marketing Science, 30 (5). pp. 866-880. ISSN 0732-2399
Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...
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| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 17 May 2016 11:55 |
| Last Modified: | 27 Feb 2025 12:56 |
| URI: | https://lbsresearch.london.edu/id/eprint/359 |
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