Effective marketing science applications: insights from the ISMS-MSI Practice Prize Finalist papers and projects

Roberts, J H, Lilien, G and Shankar, V (2013) Effective marketing science applications: insights from the ISMS-MSI Practice Prize Finalist papers and projects. Marketing Science, 32 (2). pp. 229-245. ISSN 0732-2399

Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...

DOI: https://doi.org/10.1287/mksc.1120.0756

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Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	17 May 2016 11:55
Last Modified:	10 May 2025 01:37
URI:	https://lbsresearch.london.edu/id/eprint/384

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