Effective marketing science applications: insights from the ISMS-MSI Practice Prize Finalist papers and projects

Roberts, J H, Lilien, G and Shankar, V (2013) Effective marketing science applications: insights from the ISMS-MSI Practice Prize Finalist papers and projects. Marketing Science, 32 (2). pp. 229-245. ISSN 0732-2399

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 18 Oct 2024 00:41
URI: https://lbsresearch.london.edu/id/eprint/384
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