Choice closure increases indulgence (but only once!)

Gu, Y, Klesse, A-K, Botti, S and Faro, D (2015) Choice closure increases indulgence (but only once!). [Conference proceeding]

Abstract

We demonstrate that choice closure — a psychological process by which people come to perceive a decision as complete — increases the pleasure derived from the selection of a want instead of a should option. Reaching closure with a want option, however, decreases the desire to indulge again in a subsequent decision.