Vicarious control: exposure to mastery and perceived self-efficacy

Scopelliti, I, Botti, S and Donato, C (2013) Vicarious control: exposure to mastery and perceived self-efficacy. [Conference proceeding]


We hypothesize and test that observing masterful performances of experts at difficult activities increases one’s perceptions of self-efficacy at those same activities. The exertion of control apparent in the masterful performance is vicariously experienced by the observers, and raises their expectations on their own ability to perform the same activity.

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Item Type: Conference proceeding
Subject Areas: Marketing
Date Deposited: 19 Jul 2016 15:30
Subjects: Performance
Last Modified: 13 Jan 2020 21:14

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