Reflections on open strategy

Birkinshaw, J (2017) Reflections on open strategy. Long Range Planning, 50 (3). pp. 423-426. ISSN 0024-6301

Abstract

As the process of strategy-making in companies becomes more inclusive and transparent, new theoretical perspectives are needed to make sense of these changes. In this short paper, I put forward a simple framework covering four aspects of the Open Innovation phenomenon – commons-based production, crowd-based inputs to decision making, collective buy-in and action, and collective sense-making in the capital markets. I describe each of these in turn, using examples from the papers in this special issue of Long Range Planning (LRP).