Items where Author is "Ascarza, E"

Article
Padilla, N, Ascarza, E and Netzer, O
(2024)
The Customer Journey as a Source of Information.
Quantitative Marketing and Economics.
ISSN 1570-7156
(In Press)
Padilla, N and Ascarza, E
(2021)
Overcoming the Cold Start Problem of CRM using a Probabilistic Machine Learning Approach.
Journal of Marketing Research, 58 (5).
pp. 981-1006.
ISSN 0022-2437
Ascarza, E, Ross, M and Hardie, B G S (2021) Why You Aren’t Getting More from Your Marketing AI. Harvard Business Review, 99 (4). pp. 48-54. ISSN 0017-8012
Hardie, B G S, Ascarza, E, Neslin, S A, Netzer, O, Anderson, Z, Fader, P S, Gupta, S, Lemmens, A, Libai, B, Neal, D, Provost, F and Schrift, R
(2018)
In pursuit of enhanced customer retention management: review, key issues, and future directions.
Customer Needs and Solutions, 5 (1-2).
pp. 65-81.
ISSN 2196-291X
Ascarza, E, Netzer, O and Hardie, B G S
(2018)
Some Customers Would Rather Leave Without Saying Goodbye.
Marketing Science, 37 (1).
pp. 54-77.
ISSN 0732-2399
Lambrecht, A, Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899. ISSN 0022-2437
Book Section
Ascarza, E, Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel, pp. 297-330. ISBN 9783319569390
Monograph
Padilla, N, Ascarza, E and Netzer, O (2019) The Customer Journey as a Source of Information. Working Paper. Columbia Business School.
Padilla, N and Ascarza, E (2017) Overcoming the Cold Start Problem of CRM using a Probabilistic Machine Learning Approach. Working Paper. Social Science Research Network.