Items where Author is "Deng, Y"
![](/style/images/multi_up.png)
Group by: Item Type | No Grouping
Jump to: Article | Book Section
Number of items: 3.
Article
Deng, Y, Lambrecht, A and Liu, Y
(2023)
Spillover Effects and Freemium Strategy in the Mobile App Market.
Management Science, 69 (9).
pp. 5018-5041.
ISSN 0025-1909
Deng, Y, Wang, C S, Aime, F, Wang, L, Sivanathan, N and Yun Chung, K
(2021)
Culture and Patterns of Reciprocity: The Role of Exchange Type, Regulatory Focus, and Emotions.
Personality and Social Psychology Bulletin, 47 (1).
pp. 20-41.
ISSN 0146-1672
Book Section
Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.