Items where Author is "Deng, Y"

Article

Deng, Y, Lambrecht, A and Liu, Y (2023) Spillover Effects and Freemium Strategy in the Mobile App Market. Management Science, 69 (9). pp. 5018-5041. ISSN 0025-1909

Deng, Y, Wang, C S, Aime, F, Wang, L, Sivanathan, N and Yun Chung, K (2021) Culture and Patterns of Reciprocity: The Role of Exchange Type, Regulatory Focus, and Emotions. Personality and Social Psychology Bulletin, 47 (1). pp. 20-41. ISSN 0146-1672

Book Section

Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.