Items where Author is "Koenigsberg, O"

Article

Kim, B, Koenigsberg, O and Ofek, E (2022) I Don’t “Recall”: The Decision to Delay Innovation Launch to Avoid Costly Product Failure. Management Science, 68 (2). pp. 8889-8908. ISSN 0025-1909

Koenigsberg, O (2022) New threats to the subscription model. MIT Sloan Management Review, 64 (2). pp. 1-4. ISSN 1532-9194

Bertini, M and Koenigsberg, O (2021) The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand. Harvard Business Review, 99 (5). pp. 74-83. ISSN 0017-8012

Bertini, M and Koenigsberg, O (2020) Competing on Customer Outcomes. MIT Sloan Management Review, 62 (1). pp. 78-84. ISSN 1532-9194

Bertini, M, Halbheer, D and Koenigsberg, O (2020) Price and quality decisions by self-serving managers. International Journal of Research in Marketing, 37 (2). pp. 236-257. ISSN 0167-8116

Spann, M, Zeithammer, R, Bertini, M, Haruvy, E, Jap, S D, Koenigsberg, O, Mak, V, Leszczyc, P P, Skiera, B and Thomas, M (2018) Beyond posted prices: the past, present, and future of participative pricing mechanisms. Customer Needs and Solutions, 5 (1-2). pp. 121-136. ISSN 2196-291X

Halbheer, D, Gartner, D, Gerstner, E and Koenigsberg, O (2018) Optimizing service failure and damage control. International Journal of Research in Marketing, 35 (1). pp. 100-115. ISSN 0167-8116

Fibich, G, Klein, R, Koenigsberg, O and Muller, E (2017) Optimal Three-Part Tariff Plans. Operations Research, 65 (5). pp. 1177-1189. ISSN 0030-364X

Chen, Y, Koenigsberg, O and Zhang, Z J (2017) Pay-as-You-Wish Pricing. Marketing Science, 36 (5). pp. 780-791. ISSN 0732-2399

Biyalogorsky, E and Koenigsberg, O (2014) The design and introduction of product lines when consumer valuations are uncertain. Production and Operations Management, 23 (9). pp. 1539-1548. ISSN 1059-1478

Koenigsberg, O and Bertini, M (2014) When customers help set prices. MIT Sloan Management Review, 55 (4). pp. 57-64. ISSN 1532-9194

Halbheer, D, Stahl, F, Koenigsberg, O and Lehmann, D (2014) Choosing a digital content strategy: How much should be free. International Journal of Research in Marketing, 31 (2). pp. 192-206. ISSN 0167-8116

Bertini, M, Koenigsberg, O and Halbheer, D (2014) Claiming the credit. Business Strategy Review, 25 (1). p. 8. ISSN 0955-6419

Yalcin, T, Ofek, E, Koenigsberg, O and Biyalogorsky, E (2013) Complementary goods: creating, capturing, and competing for value. Marketing Science, 32 (4). pp. 533-678. ISSN 0732-2399

Koenigsberg, O, Vilcassim, N, Lambrecht, A, Seim, K, Cheema, A, Chen, Y, Crawford, G S, Hosanagar, K, Iyengar, R, Lee, R, Eugenio, J M, Miravete, E and Sahin, O (2012) Price discrimination in service industries. Marketing Letters, 23 (2). pp. 423-438. ISSN 0923-0645

Koenigsberg, O, Ansari, A and Stahl, F (2011) Modeling multiple relationships in social networks. Journal of Marketing Research, 48 (4). pp. 713-728. ISSN 0022-2437

Koenigsberg, O, Kohli, R and Montoya, R (2011) The design of durable goods. Marketing Science, 30 (1). pp. 111-122. ISSN 0732-2399

Koenigsberg, O, Desai, P and Purohit, D (2010) Forward buying by retailers. Journal of Marketing Research, 47 (1). pp. 90-102. ISSN 0022-2437

Koenigsberg, O, Kohli, R and Montoya, R (2010) Package size decisions. Management Science, 56 (3). pp. 485-494. ISSN 0025-1909

Koenigsberg, O, Vilcassim, N and Muller, E (2008) easyJet pricing strategy: Should low-fare airlines offer last-minute deals? Quantitative Marketing and Economics, 6 (3). pp. 279-297. ISSN 1570-7156

Monograph

Koenigsberg, O, Muller, E and Vilcassim, N (2004) easyJet Airlines: small, lean, and with prices that increase over time. Working Paper. London Business School Centre for Marketing Working Paper.

Book

Bertini, M and Koenigsberg, O (2020) The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. MIT Press, Cambridge, MA. ISBN 9780262044349