Items where Author is "Putsis, W P"

Monograph

Koschat, M A and Putsis, W P (1999) Audience Characteristics and Bundling: a Hedonic Analysis of Magazine Advertising Rates. Working Paper. London Business School Centre for Marketing Working Paper.

Putsis, W P and Bayus, B (1999) An Empirical Analysis of Firm Product Line Decisions. Working Paper. London Business School Centre for Marketing Working Paper.

Cotterill, R W and Putsis, W P (1999) Testing the Theory: Vertical Strategic Interaction and Demand Functional Form. Working Paper. London Business School Centre for Marketing Working Paper.

Putsis, W P and Dhar, R (1997) Category Expenditure, Promotion and Competitive Market Interactions: Can Private Labels Expand the Pie? Working Paper. London Business School Centre for Marketing Working Paper.

Cotterill, R W, Dhar, R and Putsis, W P (1997) Market Share and Price Setting Behaviour for Private Label and Branded Food Products: an Empirical Analysis. Working Paper. London Business School Centre for Marketing Working Paper.

Putsis, W P, Balasubramanian, S, Kaplan, E H and Sen, S (1997) Mixing Behaviour in Cross-Country Diffusion. Working Paper. London Business School Centre for Marketing Working Paper.

Putsis, W P (1997) Parameter Variation and New Product Diffusion. Working Paper. London Business School Centre for Marketing Working Paper.

Koschat, M A and Putsis, W P (1997) Who Wants You When You're Old and Poor? A Hedonistic Analysis of Advertising Rates. Working Paper. London Business School Centre for Marketing Working Paper.