Items where Author is "Sen, S"
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Number of items: 2.
Book Section
Fader, P S, Hardie, B G S and Sen, S (2014) Stochastic models of buyer behavior. In: History of marketing science. World Scientific / Now Publishers Series in Business, 3 . World Scientific Publishing, Singapore, pp. 165-205. ISBN 9789814596473
Monograph
Putsis, W P, Balasubramanian, S, Kaplan, E H and Sen, S (1997) Mixing Behaviour in Cross-Country Diffusion. Working Paper. London Business School Centre for Marketing Working Paper.