Stochastic models of buyer behavior

Fader, P S, Hardie, B G S and Sen, S (2014) Stochastic models of buyer behavior. In: History of marketing science. World Scientific / Now Publishers Series in Business, 3 . World Scientific Publishing, Singapore, pp. 165-205. ISBN 9789814596473

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Item Type: Book Section
Subject Areas: Marketing
Date Deposited: 28 Nov 2016 14:48
Subjects: Marketing models
Consumer behaviour
Last Modified: 26 Mar 2024 01:01
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