Items where Author is "Simonyan, Y"
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Number of items: 3.
Article
Cryder, C, Botti, S and Simonyan, Y
(2017)
The Charity Beauty Premium: Satisfying Donors’ “Want” versus “Should” Desires.
Journal of Marketing Research, 54 (4).
pp. 605-618.
ISSN 0022-2437
Conference proceeding
Cryder, C, Botti, S and Simonyan, Y (2013) Giving to what we want instead of to what we should. [Conference proceeding]
Thesis
Simonyan, Y
(2013)
Memory-based models for predicting inferences about product quality.
Doctoral thesis, University of London: London Business School.