Items where Author is "Simonyan, Y"

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Article

Cryder, C, Botti, S and Simonyan, Y (2017) The Charity Beauty Premium: Satisfying Donors’ “Want” versus “Should” Desires. Journal of Marketing Research, 54 (4). pp. 605-618. ISSN 0022-2437 OPEN ACCESS

Conference proceeding

Cryder, C, Botti, S and Simonyan, Y (2013) Giving to what we want instead of to what we should. [Conference proceeding]

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