Items where Author is "Tavassoli, N T"

Moorman, C, Sorescu, A and Tavassoli, N T (2023) Brands in the Labor Market: How Vertical and Horizontal Brand Differentiation Impact Pay and Profits Through Employee-Brand Matching. Journal of Marketing Research. ISSN 0022-2437 (In Press)

Tavassoli, N T and Visentin, M (2022) To Buy or How Much to Buy? Partition Dependence in Purchase-Quantity Decisions. Marketing Letters, 33 (2). pp. 177-188. ISSN 0923-0645

Bertini, M and Tavassoli, N T (2017) Case study: when it’s time to expand beyond the base. Harvard Business Review, 95 (5). pp. 143-147. ISSN 0017-8012

Bertini, M and Tavassoli, N T (2017) Case study: when you have to choose between core and new customers. Harvard Business Review, 95 (5). pp. 143-147. ISSN 0017-8012

Tavassoli, N T (2015) New 4Ps of branding: people, people, people and people. In: Always ahead im marketing: offensiv, digital, strategisch. Springer-Gabler, Wiesbaden, pp. 403-404. ISBN 9783658090296

Bertini, M and Tavassoli, N T (2015) Case study: Can one business unit have 2 revenue models? Harvard Business Review, 93 (3). pp. 121-123. ISSN 0017-8012

Tavassoli, N T, Sorescu, A and Chandy, R (2014) Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437

Tavassoli, N T, Janiszewski, C and Kuo, A (2013) The influence of selective attention and inattention to products on subsequent choice. Journal of Consumer Research, 39 (6). pp. 1258-1274. ISSN 0093-5301

Tavassoli, N T, Puntoni, S and Sweldens, S (2011) Gender identity salience and perceived vulnerability to breast cancer. Journal of Marketing Research, 48 (3). pp. 413-424. ISSN 0022-2437

Puntoni, S, Sweldens, S and Tavassoli, N T (2011) Gender identity and breast cancer campaigns. RSM Discovery, 07 (Q3). pp. 4-6.

Tavassoli, N T (2011) So you think you know your customers? International Commerce Review, 10 (1). pp. 56-69. ISSN 1864-5739

Tavassoli, N T, Hamilton, R W and Puntoni, S (2010) Categorization by groups and individuals. Organizational Behavior and Human Decision Processes, 112 (1). pp. 70-81. ISSN 0749-5978