Items where Author is "Tucker, C E"

Article

Lambrecht, A and Tucker, C E (2019) Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads. Management Science, 65 (7). pp. 2966-2981. ISSN 0025-1909

Lambrecht, A, Tucker, C E and Wiertz, C (2018) Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science, 37 (2). pp. 177-199. ISSN 0732-2399

Lambrecht, A and Tucker, C E (2016) On storks and babies : correlation, causality and field experiments. GfK Marketing Intelligence Review, 8 (2). ISSN 1865-5866

Lambrecht, A and Tucker, C E (2013) When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50 (5). pp. 561-576. ISSN 0022-2437

Lambrecht, A and Tucker, C E (2012) Paying with money or effort: pricing when customers anticipate hassle. Journal of Marketing Research, 49 (1). pp. 66-82. ISSN 0022-2437

Lambrecht, A, Seim, K and Tucker, C E (2011) Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage. Marketing Science, 30 (2). pp. 355-367. ISSN 0732-2399

Book Section

Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 9781784716745

Monograph

Lambrecht, A and Tucker, C E (2020) Apparent Algorithmic Discrimination and Real-Time Algorithmic Learning. Working Paper. Social Sciences Research Network.