Items where Author is "Hammond, Kathy"

Xenikou, A, Hammond, K A and Svennevig, M (2000) Attributions and Motivations to use the Web: the Role of Perceived Stability. Working Paper. London Business School Future Media Working Paper.

Neal, C, Hammond, K A and Pawley, O (1999) The UK Music Industry in 1999: Preparation for the Digital Distribution of Music via the Internet. Working Paper. London Business School Future Media Working Paper.

Uncles, M D, Dowling, G, Hammond, K A and Maneresi, A (1998) Consumer Loyalty Marketing in Repeat-Purchase Markets. Working Paper. London Business School Centre for Marketing Working Paper.

Stern, P and Hammond, K A (1998) Modelling Long-Run Loyalty. Working Paper. London Business School Centre for Marketing Working Paper.

Hammond, Kathy (1997) Brand loyalty for frequently bought goods. Doctoral thesis, University of London: London Business School.

Hammond, K A, McWilliam, G and Narholz, Diaz A (1997) Fun and Work on the Web: Difference in Attitudes Between Novices and Experienced Users. Working Paper. London Business School Future Media Working Paper.

Uncles, M D and Hammond, K A (1997) Modeling the Impact of Socio-Demographic Segmentation on Grocery Store Patronage. Working Paper. London Business School Centre for Marketing Working Paper.

Hammond, K A (1996) The Relationship Between Revealed Brand Preference and Customer Retention. Working Paper. London Business School Centre for Marketing Working Paper.