Items where Author is "Zhang, X"
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Number of items: 3.
Article
Lambrecht, A, Tucker, C and Zhang, X
(2024)
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
Journal of Marketing Research, 61 (2).
pp. 248-270.
ISSN 0022-2437
Zhang, X Z, Manchanda, P and Chu, J
(2021)
'Meet me halfway': the value of bargaining.
Marketing Science, 40 (6).
pp. 1009-1216.
ISSN 0732-2399
Lafontaine, F, Zapletal, M and Zhang, X
(2019)
Brighter prospects? Assessing the franchise advantage using census data.
Journal of Economics and Management Strategy, 28 (2).
pp. 175-197.
ISSN 1058-6407