Items where Author is "Zhang, X"

Article

Lambrecht, A, Tucker, C and Zhang, X (2023) TV advertising and online sales: a case study of intertemporal subsitution effects for an online travel platform. Journal of Marketing Research. ISSN 0022-2437 (In Press)

Zhang, X Z, Manchanda, P and Chu, J (2021) 'Meet me halfway': the value of bargaining. Marketing Science, 40 (6). pp. 1009-1216. ISSN 0732-2399

Lafontaine, F, Zapletal, M and Zhang, X (2019) Brighter prospects? Assessing the franchise advantage using census data. Journal of Economics and Management Strategy, 28 (2). pp. 175-197. ISSN 1058-6407