Items where Author is "Zhang, X"

Article

Bairathi, M, Zhang, X and Lambrecht, A (2024) The Value of Platform Endorsement. Marketing Science, 44 (1). pp. 84-101. ISSN 0732-2399

Lambrecht, A, Tucker, C and Zhang, X (2024) TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform. Journal of Marketing Research, 61 (2). pp. 248-270. ISSN 0022-2437

Zhang, X Z, Manchanda, P and Chu, J (2021) 'Meet me halfway': the value of bargaining. Marketing Science, 40 (6). pp. 1009-1216. ISSN 0732-2399

Lafontaine, F, Zapletal, M and Zhang, X (2019) Brighter prospects? Assessing the franchise advantage using census data. Journal of Economics and Management Strategy, 28 (2). pp. 175-197. ISSN 1058-6407