Items where subject area is Marketing (1999)

Monograph

Ambler, TFJ (1999) Innovation metrics. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ and Styles, C (1999) Future development of relationship marketing: constructs and conduits. Working Paper. London Business School Centre for Marketing Working Paper.

Cotterill, R W and Putsis, W P (1999) Testing the Theory: Vertical Strategic Interaction and Demand Functional Form. Working Paper. London Business School Centre for Marketing Working Paper.

Kokkinaki, F and Ambler, TFJ (1999) Marketing performance assessment: an exploratory investigation into current practice and the role of firm orientation. Working Paper. London Business School Centre for Marketing Working Paper.

Koschat, M A and Putsis, W P (1999) Audience Characteristics and Bundling: a Hedonic Analysis of Magazine Advertising Rates. Working Paper. London Business School Centre for Marketing Working Paper.

Neal, C, Hammond, K A and Pawley, O (1999) The UK Music Industry in 1999: Preparation for the Digital Distribution of Music via the Internet. Working Paper. London Business School Future Media Working Paper.

Putsis, W P and Bayus, B (1999) An Empirical Analysis of Firm Product Line Decisions. Working Paper. London Business School Centre for Marketing Working Paper.