Items where subject area is Marketing (2005)

Ambler, TFJ and Roberts, J H (2005) Beware the silver metric: marketing performance measurement has to be multidimensional. Working Paper. London Business School Centre for Marketing Working Paper.

Puntoni, Stefano (2005) Effect of social context on advertising reception. Doctoral thesis, University of London: London Business School.

Smith, N C, Simpson, S S and Huang, C-Y (2005) Breaking the rules: the failure of moral and legal prohibitions against corporate crime. Working Paper. London Business School nan.