Items where subject area is Marketing (2005)

A

Ambler, TFJ and Roberts, J H (2005) Beware the silver metric: marketing performance measurement has to be multidimensional. Working Paper. London Business School Centre for Marketing Working Paper.

P

Puntoni, Stefano (2005) Effect of social context on advertising reception. Doctoral thesis, University of London: London Business School.

S

Smith, N C, Simpson, S S and Huang, C-Y (2005) Breaking the rules: the failure of moral and legal prohibitions against corporate crime. Working Paper. London Business School nan.