Items where subject area is Marketing (2016)

Article

Barasch, A, Berman, J Z and Small, D A (2016) When Payment Undermines the Pitch: On the Persuasiveness of Pure Motives in Fund-Raising. Psychological Science, 27 (10). pp. 1388-1397. ISSN 0956-7976

Berman, J Z, Tran, A T K, Lynch, J R and Zauberman, G (2016) Expense neglect in forecasting personal finances. Journal of Marketing Research, 53 (4). pp. 535-550. ISSN 0022-2437

Birkinshaw, J, Lecuona, R and Barwise, T P (2016) Relevance gap in business school research: which academic papers are cited in managerial bridge journals? Academy of Management Learning and Education, 15 (4). pp. 686-702. ISSN 1537-260X

Chen, S, Ross, B H and Murphy, G L (2016) Eyetracking reveals multiple-category use in induction. Journal of Experimental Psychology: Learning, Memory, and Cognition, 42 (7). pp. 1050-1067. ISSN 0278-7393

Chen, S, Urminsky, O and Bartels, D M (2016) Beliefs About the Causal Structure of the Self-Concept Determine Which Changes Disrupt Personal Identity. Psychological Science, 27 (10). pp. 1398-1406. ISSN 0956-7976

Hong, S, Misra, K and Vilcassim, N (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429

Hytner, R (2016) Sir Alex Ferguson on how to win. London Business School Review, 26 (4). pp. 48-52. ISSN 2057-1607

Jerath, K, Fader, P S and Hardie, B G S (2016) Customer-base analysis using repeated cross-sectional summary (RCSS) data. European Journal of Operational Research, 249 (1). pp. 340-350. ISSN 0377-2217

Lambrecht, A and Tucker, C E (2016) On storks and babies : correlation, causality and field experiments. GfK Marketing Intelligence Review, 8 (2). ISSN 1865-5866

Mullins, J, Ersek, B and Keller, E W (2016) Turn your industry upside down. London Business School Review, 27 (1). pp. 22-25. ISSN 2057-1607

Book Section

Arnold, D and Jeffery, P (2016) The digital disruption of banking and payment services. In: Research handbook on digital transformations. Edward Elgar Publishing, Cheltenham, pp. 103-120. ISBN 9781784717759

Barwise, T P and Picard, R G (2016) The economics of television: excludability, rivalry, and imperfect competition. In: Handbook on the economics of the media. Edward Elgar, Cheltenham, Glos., pp. 165-187. ISBN 9780857938886

Conference proceeding

Berman, J Z, Bhattacharjee, A, Small, D and Zauberman, G (2016) Passing the buck to the wealthier: egocentric judgments of financial resources influence donation obligations. [Conference proceeding]

Franssens, S and Botti, S (2016) Consumers’ reliance on imagination moderates the effect of information on anticipated satisfaction. [Conference proceeding]

Schanbacher, A, Faro, D and Botti, S (2016) How does future income affect present discretionary spending : the role of future self-continuity. [Conference proceeding]

Book

Barta, T and Barwise, T P (2016) The 12 powers of a marketing leader : how to succeed by building customer and company value. McGraw-Hill Education, New York. ISBN 9781259834714

Thesis

Hong, Sungtak (2016) The impact of product variety on consumer demand and firm performance. Doctoral thesis, University of London: London Business School.

Visentin, Matteo (2016) Essays on the influence of product design on consumer behaviour. Doctoral thesis, University of London: London Business School.