Items where Subject is "Marketing channels"

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Article

Lambrecht, A, Tucker, C and Zhang, X (2024) TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform. Journal of Marketing Research, 61 (2). pp. 248-270. ISSN 0022-2437 OPEN ACCESS

This list was generated on Sat May 18 01:05:12 2024 BST.