Items where Subject is "Sales promotion"
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V
Vana, P, Lambrecht, A and Bertini, M
(2018)
Cashback is cash forward: delaying a discount to entice future spending.
Journal of Marketing Research, 55 (6).
pp. 852-868.
ISSN 0022-2437
Vana, Prasad (2017) On the role of information in digital marketing. Doctoral thesis, University of London: London Business School.