Items where Subject is "Sales promotion"
Up a level- LBS taxonomy (1233)
- Sales promotion (2)
Group by: Creators | Item Type
Number of items at this level: 2.
Article
Vana, P, Lambrecht, A and Bertini, M
(2018)
Cashback is cash forward: delaying a discount to entice future spending.
Journal of Marketing Research, 55 (6).
pp. 852-868.
ISSN 0022-2437
Thesis
Vana, Prasad (2017) On the role of information in digital marketing. Doctoral thesis, University of London: London Business School.