Items where Subject is "Probability theory"
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- Probability theory (2)
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Fader, P S and Hardie, B G S (2015) Simple probability models for computing CLV and CE. In: Handbook of research on customer equity in marketing. Edward Elgar, Cheltenham, Glos, pp. 77-100. ISBN 9781781004975
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Luo, Xuan (2019) On the probabilistic risk attitude. Doctoral thesis, University of London: London Business School.