Fader, P S and Hardie, B G S (2015) Simple probability models for computing CLV and CE. In: Handbook of research on customer equity in marketing. Edward Elgar, Cheltenham, Glos, pp. 77-100. ISBN 9781781004975
Official URL: http://www.e-elgar.com/shop/handbook-of-research-o...
Abstract
(Part I, Chapter 3)
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| Item Type: | Book Section |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 28 Nov 2016 14:44 |
| Subjects: |
Marketing models Probability theory |
| Last Modified: | 23 Dec 2019 14:40 |
| URI: | https://lbsresearch.london.edu/id/eprint/704 |
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