Consumer learning of new binary attribute importance accounting for priors, bias, and order effects

Hardie, B G S and Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 1526-548X

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Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1287/mksc.1120.0719
Date Deposited: 17 May 2016 11:55
Last Modified: 30 Oct 2017 11:53
URI: http://lbsresearch.london.edu/id/eprint/369

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