Consumer learning of new binary attribute importance accounting for priors, bias, and order effects

Hardie, B G S, Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 0732-2399

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 19 Mar 2024 02:49
URI: https://lbsresearch.london.edu/id/eprint/369
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