Hardie, B G S, Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 0732-2399
Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...
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| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 17 May 2016 11:55 |
| Last Modified: | 21 Nov 2024 02:53 |
| URI: | https://lbsresearch.london.edu/id/eprint/369 |
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