Consumer learning of new binary attribute importance accounting for priors, bias, and order effects

Hardie, B G S, Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 0732-2399

Official URL: http://pubsonline.informs.org/doi/abs/10.1287/mksc...

DOI: https://doi.org/10.1287/mksc.1120.0719

More Details

Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	17 May 2016 11:55
Last Modified:	27 Feb 2025 12:32
URI:	https://lbsresearch.london.edu/id/eprint/369

Download

Full text not available from this repository.

Statistics

Altmetrics

View details on Dimensions' website

Cited 0 times in Web of Science

Downloads from LBS Research Online

View details

Actions (login required)

Edit Item