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Chandy, R, Aboulnasr, K, Narasimhan, O and Blair, E (2008) Competitive response to radical product innovations. Journal of Marketing, 72 (3). pp. 94-110.
Chandy, R, Banerjee, S and Prabhu, J C (2015) Indirect learning: How emerging markets firms grow in developed markets. Journal of Marketing, 79 (1). pp. 10-28. ISSN 0022-2429
Chandy, R, Rao, R and Prabhu, J C (2008) The fruits of legitimacy: why some new ventures gain more from innovation than others. Journal of Marketing, 72 (4). pp. 58-75.
Chandy, R, Tellis, G J and Prabhu, J C (2009) Radical innovation across nations: the preeminence of corporate culture. Journal of Marketing, 73 (1). pp. 3-23.
Hong, S, Misra, K and Vilcassim, N (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429
Lambrecht, A, Aydinli, A and Bertini, M (2014) Price promotion for emotional impact. Journal of Marketing, 78 (4). pp. 80-96. ISSN 0022-2429
McCarthy, D, Fader, P S and Hardie, B G S
(2017)
Valuing subscription-based businesses using publicly disclosed customer data.
Journal of Marketing, 81 (1).
pp. 17-35.
ISSN 0022-2429
