Items where journal is Journal of Marketing

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Chandy, R, Aboulnasr, K, Narasimhan, O and Blair, E (2008) Competitive response to radical product innovations. Journal of Marketing, 72 (3). pp. 94-110. ISSN 0022-2429

Chandy, R, Banerjee, S and Prabhu, J C (2015) Indirect learning: How emerging markets firms grow in developed markets. Journal of Marketing, 79 (1). pp. 10-28. ISSN 0022-2429

Chandy, R, Rao, R and Prabhu, J C (2008) The fruits of legitimacy: why some new ventures gain more from innovation than others. Journal of Marketing, 72 (4). pp. 58-75. ISSN 0022-2429

Chandy, R, Tellis, G J and Prabhu, J C (2009) Radical innovation across nations: the preeminence of corporate culture. Journal of Marketing, 73 (1). pp. 3-23. ISSN 0022-2429

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Hong, S, Misra, K and Vilcassim, N (2016) The perils of category management: the effect of product assortment on multicategory purchase incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429

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Lambrecht, A, Aydinli, A and Bertini, M (2014) Price promotion for emotional impact. Journal of Marketing, 78 (4). pp. 80-96. ISSN 0022-2429

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MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C (2019) Creating boundary-breaking marketing-relevant consumer research. Journal of Marketing. ISSN 0022-2429 (In Press)

McCarthy, D, Fader, P S and Hardie, B G S (2017) Valuing subscription-based businesses using publicly disclosed customer data. Journal of Marketing, 81 (1). pp. 17-35. ISSN 0022-2429