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Group by: Creators | Item Type
Jump to: C | H | L | M
Number of items: 8.

C

Chandy, R and Aboulnasr, K and Narasimhan, O and Blair, E (2008) Competitive Response to Radical Product Innovations. Journal of Marketing, 72 (3). pp. 94-110.

Chandy, R and Banerjee, S and Prabhu, J C (2015) Indirect learning: How emerging markets firms grow in developed markets. Journal of Marketing, 79 (1). pp. 10-28. ISSN 0022-2429

Chandy, R and Rao, R and Prabhu, J C (2008) The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others. Journal of Marketing, 72 (4). pp. 58-75.

Chandy, R and Tellis, G J and Prabhu, J C (2009) Radical Innovation Across Nations: The Preeminence of Corporate Culture. Journal of Marketing, 73 (1). pp. 3-23.

Cryder, C and Botti, S and Simonyan, Y (2017) The charity beauty premium: satisfying donors' want versus should desires. Journal of Marketing, 54 (4). pp. 605-618. ISSN 0022-2429

H

Hong, Sungtak and Misra, Kanishka and Vilcassim, N (2016) The Perils of Category Management: The Effect of Product Assortment on Multicategory Purchase Incidence. Journal of Marketing, 80 (5). pp. 34-52. ISSN 0022-2429

L

Lambrecht, A and Aydinli, A and Bertini, M (2014) Price promotion for emotional impact. Journal of Marketing, 78 (4). pp. 80-96. ISSN 0022-2429

M

McCarthy, D and Fader, P S and Hardie, B G S (2017) Valuing subscription-based businesses using publicly disclosed customer data. Journal of Marketing, 81 (1). pp. 17-35. ISSN 0022-2429

This list was generated on Tue Nov 21 01:04:35 2017 GMT.