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Chandy, R and Aboulnasr, K and Narasimhan, O and Blair, E (2008) Competitive Response to Radical Product Innovations. Journal of Marketing, 72 (3). pp. 94-110.
Chandy, R and Banerjee, S and Prabhu, J C (2015) Indirect learning: How emerging markets firms grow in developed markets. Journal of Marketing, 79 (1). pp. 10-28. ISSN 0022-2429
Chandy, R and Rao, R and Prabhu, J C (2008) The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others. Journal of Marketing, 72 (4). pp. 58-75.
Chandy, R and Tellis, G J and Prabhu, J C (2009) Radical Innovation Across Nations: The Preeminence of Corporate Culture. Journal of Marketing, 73 (1). pp. 3-23.
Cryder, C and Botti, S and Simonyan, Y (2017) The charity beauty premium: satisfying donors' want versus should desires. Journal of Marketing, 54 (4). pp. 605-618. ISSN 0022-2429
Lambrecht, A and Aydinli, A and Bertini, M (2014) Price promotion for emotional impact. Journal of Marketing, 78 (4). pp. 80-96. ISSN 0022-2429
McCarthy, D and Fader, P S and Hardie, B G S (2017) Valuing subscription-based businesses using publicly disclosed customer data. Journal of Marketing, 81 (1). pp. 17-35. ISSN 0022-2429
