Items where subject area is Marketing (2009)

B

Bertini, M, Ofek, E and Ariely, D (2009) The impact of add-on features on consumer product evaluations. Journal of Consumer Research, 36 (1). pp. 17-28. ISSN 1537-5277

Botti, S, Orfali, K and Iyengar, S S (2009) Tragic choices: autonomy and emotional responses to medical decisions. Journal of Consumer Research, 36 (3). pp. 337-352. ISSN 1537-5277

C

Chandy, R, Tellis, G J and Prabhu, J C (2009) Radical Innovation Across Nations: The Preeminence of Corporate Culture. Journal of Marketing, 73 (1). pp. 3-23.

K

Kumar, N (2009) How emerging giants are rewriting the rules of M&A. Harvard Business Review, 87 (5). pp. 115-121. ISSN 0017-8012

Kumar, N (2009) Indian companies as customers, competitors, and collaborators. Indian Journal of Industrial Relations, 45 (1). pp. 148-159. ISSN 0019-5286

R

Roberts, J H and Lilien, G (2009) 2007 ISMS Practice Prize Competition - Special Section introduction. Marketing Science, 28 (4). pp. 617-619. ISSN 1526-548X