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Bertini, M and Ofek, E and Ariely, D (2009) The Impact of Add-On Features on Consumer Product Evaluations. Journal of Consumer Research, 36 (1). pp. 17-28. ISSN 1537-5277
Botti, S and Orfali, K and Iyengar, S S (2009) Tragic Choices: Autonomy and Emotional Responses to Medical Decisions. Journal of Consumer Research, 36 (3). pp. 337-352. ISSN 1537-5277
Chandy, R and Tellis, G J and Prabhu, J C (2009) Radical Innovation Across Nations: The Preeminence of Corporate Culture. Journal of Marketing, 73 (1). pp. 3-23.
Kumar, N (2009) How Emerging Giants are Rewriting the Rules of M&A. Harvard Business Review, 87 (5). pp. 115-121. ISSN 0017-8012
Kumar, N (2009) Indian Companies as Customers, Competitors, and Collaborators. Indian Journal of Industrial Relations, 45 (1). pp. 148-159. ISSN 0019-5286
Roberts, J H and Lilien, G (2009) 2007 ISMS Practice Prize Competition - Special Section Introduction. Marketing Science, 28 (4). pp. 617-619. ISSN 1526-548X
