Ascarza, E, Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel, pp. 297-330. ISBN 9783319569390
Official URL: http://www.springer.com/in/book/9783319569390
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| Item Type: | Book Section |
|---|---|
| Subject Areas: | Marketing |
| Additional Information: |
Chapter 10 |
| Date Deposited: | 03 Apr 2017 11:24 |
| Subjects: | Marketing models |
| Last Modified: | 23 Dec 2019 14:40 |
| URI: | https://lbsresearch.london.edu/id/eprint/702 |
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