Items where Subject is "Marketing models"
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- LBS taxonomy (1239)
- Marketing models (7)
A
Ascarza, E, Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel, pp. 297-330. ISBN 9783319569390
Ascarza, E, Netzer, O and Hardie, B G S
(2018)
Some Customers Would Rather Leave Without Saying Goodbye.
Marketing Science, 37 (1).
pp. 54-77.
ISSN 0732-2399
Ascarza, Eva
(2009)
Modelling customer behaviour in contractual settings.
Doctoral thesis, University of London: London Business School.
B
Birkinshaw, J and Mark, K (2015) Key MBA models: the 60+ models every manager and business student needs to know. FT Publishing International, London. ISBN 9781292016856
F
Fader, P S and Hardie, B G S (2015) Simple probability models for computing CLV and CE. In: Handbook of research on customer equity in marketing. Edward Elgar, Cheltenham, Glos, pp. 77-100. ISBN 9781781004975
Fader, P S, Hardie, B G S and Sen, S (2014) Stochastic models of buyer behavior. In: History of marketing science. World Scientific / Now Publishers Series in Business, 3 . World Scientific Publishing, Singapore, pp. 165-205. ISBN 9789814596473
K
Kim, J
(2012)
An analysis of the concentration of consumer purchasing in FMCG markets.
Doctoral thesis, University of London: London Business School.