Items where Subject is "Marketing models"

A

Ascarza, E, Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel, pp. 297-330. ISBN 9783319569390

Ascarza, E, Netzer, O and Hardie, B G S (2018) Some Customers Would Rather Leave Without Saying Goodbye. Marketing Science, 37 (1). pp. 54-77. ISSN 0732-2399

Ascarza, Eva (2009) Modelling customer behaviour in contractual settings. Doctoral thesis, University of London: London Business School.

B

Birkinshaw, J and Mark, K (2015) Key MBA models: the 60+ models every manager and business student needs to know. FT Publishing International, London. ISBN 9781292016856

F

Fader, P S and Hardie, B G S (2015) Simple probability models for computing CLV and CE. In: Handbook of research on customer equity in marketing. Edward Elgar, Cheltenham, Glos, pp. 77-100. ISBN 9781781004975

Fader, P S, Hardie, B G S and Sen, S (2014) Stochastic models of buyer behavior. In: History of marketing science. World Scientific / Now Publishers Series in Business, 3 . World Scientific Publishing, Singapore, pp. 165-205. ISBN 9789814596473

K

Kim, J (2012) An analysis of the concentration of consumer purchasing in FMCG markets. Doctoral thesis, University of London: London Business School.