Items where Author is "Bairathi, M"
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Article
Bairathi, M, Zhang, X and Lambrecht, A
(2024)
The Value of Platform Endorsement.
Marketing Science.
ISSN 0732-2399
(In Press)
Thesis
Bairathi, M (2023) Effects of Information Provision in Digital Markets. Doctoral thesis, University of London: London Business School.