Items where Author is "Zhang, X"
![](/style/images/multi_up.png)
Group by: Item Type | No Grouping
Number of items: 2.
Lambrecht, A, Tucker, C and Zhang, X
(2024)
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
Journal of Marketing Research, 61 (2).
pp. 248-270.
ISSN 0022-2437
Lafontaine, F, Zapletal, M and Zhang, X
(2019)
Brighter prospects? Assessing the franchise advantage using census data.
Journal of Economics and Management Strategy, 28 (2).
pp. 175-197.
ISSN 1058-6407